Nature, tradition & culture
The story of Teedawn
In 2014, Teedawn was the first craft brewery in the world to go all in with NOLO beer, ushering in a new era for beer. At the time, talking about less alcohol was certainly not popular, but we gained experience and a head start that we enjoy every day.
For Teedawn, alcohol-free products are not a fad, driven by the opportunity to make a quick buck. Alcohol reduction is our very foundation and raison d'être.
We have spent - and continue to spend - days and nights living up to our vision of creating great and natural sensory experiences with less alcohol through craftsmanship and pure ingredients. It can be felt and tasted.
We work to ensure that non-alcoholic products are respected on an equal footing with alcoholic ones. This way, people who choose non-alcoholic can enjoy the same pleasure as those who choose alcohol.
And we're a little proud that we've contributed to consumers today not drinking alcohol-free out of necessity, but out of desire.
Most recently, we have succeeded in creating a range of non-alcoholic wines that - apart from Sulfites - are free from additives and other additives. And which are made from premium unsprayed grapes.
Freedom symbolism
Teedawn [teedåwn] is a phonetic subtlety that signals warmth, freshness, kindness and caring. And our bird symbolizes the experience of freedom of choice that we strive for our products to give you and your surroundings.
When you choose Teedawn, you signal that every detail counts for you, also when it comes to including and embracing Mindful Drinkers.
You make a choice that costs a little more, is much better and is not available on every street corner.
You join a community that values good hospitality and sets the bar high for good taste.
The history of non-alcoholic beer
Just as many of today's non-alcoholic beers stand on the shoulders of Teedawn, we also stand on the shoulders of hundreds of years of history and culture.
We've asked renowned journalist, author and beer expert Christian Andersen to give a brief introduction to the light and bright beer. He tells us:
Historically, it is not a matter of course that beer contains 4.6 percent alcohol like a regular Danish lager. And it's by no means a given that beer will reach the 8 percent alcohol content that is not uncommon among the many extreme beers of the beer revolution, where the arms race over percentages often sets the agenda.
Hvidtøl is a good example of how beer doesn't necessarily have to be 4, 6, 8 or 10 percent. Until the mid-1800s, white beer was virtually the only type of beer in Denmark. The alcohol content of white beer was below 2.25. The most sold white beer in Denmark today has a modest 1.7 percent alcohol content.
Everyday beer in Europe in the old days was at humble percentages. Beer for parties and celebrations was stronger, but everyday beer was always below 3.0% alcohol and could dip as low as 0.5% alcohol. Malt shortages, rationing during wars and crises, tax regulations and imperfect technical equipment all contributed to the low alcohol content of beer over the years.
NOLO beer was the standard.
Non-alcoholic beer is drunk for pleasure today, but was invented out of necessity in the 1920s USA. It was during Prohibition (1919-1933) that brewers began to think of beer as non-alcoholic. Only the production and sale of beer and other alcoholic beverages of no more than 0.5 percent alcohol was allowed during Prohibition. Therefore, brewers had to get creative and invented "near beer", better known as non-alcoholic beer.
Non-alcoholic beer has traditionally been of questionable quality. Let's face it: The brewers didn't want to sacrifice love for this kind of beer. The technique was also a challenge. The result was often a practical solution rather than a declaration of love.
A good example is the German Aubi. In 1972 in the former East Germany, people drank Aubi, an Autofahrerbier. Driving a car with alcohol in the blood was strictly forbidden, but beer was required, and several breweries developed Aubis for the beer-thirsty East Germans.
Only in the last 10 years, when Teedawn and its peers have set a new standard for NOLO beer, near beer is no longer near, but a real beer.
Christian Andersen, Journalist (DJ), reviewer and co-author of the book "Den nøgne øl".
